From Bon Bon candy boxes to Jellycat plush toys and more, Shop TODAY’s editorial director Adrianna Brach joins Studio 1A to share top-selling picks from TODAY's 2024 Gifts We Love awards.

Build-a-Bear released a new Pokemon plush, and this time it is an online-exclusive Riolu. It is only available in a bundle, ...

Takara Tomy will release gacha figures of Sanrio mascots hugging smaller plush versions of themselves in mid-November 2024.

One side of the plush features a skeleton while the other side features Gnatalie as the remarkable dinosaur may have looked millions of years ago (well, in fanciful toy form, of course). Discovered in ...

Whether you’re a parent of a Squishmallow collector or an aficionado yourself, you know that some of the brand’s best ...

Toy Story is a CGI animated media franchise created by Pixar and distributed by Walt Disney Pictures. The franchise is based on the anthropomorphic concept that all toys, unknown to humans, are ...

A global frenzy has erupted for Labubu, a furry elf character made by Chinese toy company Pop Mart. Since April, every new ...

A growing number of adults are buying toys for themselves. Some have managed to cash in on their obsessions, building up lucrative followings of toy fans online. Toy companies including Mattel and ...

Mattel, the toy company behind Barbie and Hot Wheels, is developing a feature film about the stereoscopic image device View-Master. The live-action movie will be developed with Sony Pictures and ...