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The couple is working with Tracey Altman, who has a marketing background and worked with the Wholly Guacamole brand, as the CMO for Stax and Nye's. "They have different brand personalities," she said.

The company operates as a co-manufacturer and produces its own guacamole brand, Guac On!, which can be found nationally at Publix and H-E-B in three flavors: Original, Chunky, and Spicy.