The new positioning ... the brand and the traditional values of Indians inviting people to their homes for every occasion to celebrate and create memories. It reinforces that at Ikea, home ...

The company has succeeded in putting itself in an incredibly strong market position, YouGov’s data shows. Ikea’s consideration, purchase intent and positive buzz scores are all far higher than the ...

IKEA India has rolled out a new brand positioning – Ghar Aa Jao, Come home to IKEA, with an integrated campaign across markets. The new positioning is aimed at creating a deeper sense of ...

IKEA recently announced its new brand positioning for India – Ghar Aa Jao, Come Home to IKEA – with an intent to build a stronger, deeper emotional connect with its customers, and this ...

Swedish furniture major IKEA has tweaked its brand strategy for India to drive “a deeper emotional connect” with consumers in the country. Its positioning in the country plays on its global ...