Anaplan is optimizing decision-making processes with its scenario planning and analysis platform and encouraging strong data culture ...

around 73% of millennials are making buying decisions. Marketing efforts must reach and impact them. But, first, it is important to understand how to reach them: 21% of millennials analyze rankings ...

Therefore, getting products to the right place is an important part of the marketing mix. Using the marketing mix to make business decisions - Edexcel Combining the elements of the marketing mix ...

In the literature, causes to apply directly the information from marketing research in decisions ... bounded-rational theory associated with decision-making processes, should always be considered as ...

CRMs, marketing automation platforms (MAPs), sales enablement solutions, data visualization tools, content management systems ... why specifically catering to buyers and their needs is so important, ...

Deshpandé, Rohit, Wayne D. Hoyer, and Scott Jeffries. "Low Involvement Decision Processes: The Importance of Choice Tactics." Proceedings Series, American Marketing Association (1982): 155–158.