the Los Angeles Kings hockey team unveiled a new team logo and design elements Thursday morning. The update features elements from the franchise’s 1990s logo and the original crown from 1967.

The Los Angeles Kings' original 1967 logo featured a large golden crown with purple plumes and jewels. The words "Los Angeles" and "Kings" were written in a flowing script, evoking royal ...

The LA Kings today ... of new team logos and design elements. Specifically, the teams new primary mark, which contains core elements from the club’s 90s era and original crown from the team ...

As part of the Kings' rebranding, the team brought back the "Chevron" logo, enlarged the phrase "Los Angeles" at the top, and updated the original 1967 crown underneath the "Kings" font.

The Los Angeles ... Kings captioned on their social media post announcing the change. “(T)he teams new primary mark, which contains core elements from the club’s 90s era and original crown ...

"Legacy is never stagnant," the Los Angeles Kings ... angled shape and "Kings" wordmark with speedlines on a silver background. But instead of the crown at the bottom of the logo from the '90s ...

The Los Angeles Kings showed off their new primary logo on Thursday ... for larger “Los Angeles” lettering and a bigger crown. The team will unveil its new uniforms next week, according ...

The logo takes on a shape reminiscent of the shield logo, but includes just "LA" and a small crown. It also pays ... It brought back memories of the Kings original logo, while the rest of the ...

The most prominent feature is the word “Kings” in bold letters in the middle of the logo, with speed lines running behind it, “Los Angeles” written above and at the bottom, a crown — an ...

The LA Kings today introduced ... highlighted by the new team logos and design elements. It contains core elements inspired by the club’s 90s era, and an updated crown from the team’s ...