McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.

Having deeply skilled marketing experts on board, whether they're full-time employees or outsourced talent, is vital if ...

Marketing measurement must reflect the complexities and nuances that marketers already understand to be true about how ...

Importance of Factor Analysis in Marketing Importance of Factor ... When the dependent variable is sales revenue, the elements of the marketing mix – product, price, promotion and place ...

Sales is a broader function that's involved in all four elements of the marketing mix. Selling a product or ... customer surveys and an analysis of your competition. After you know the benefits ...