The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping ...

Tailoring projects to client needs with smart design, differentiation, and architectural branding in luxury developments.

“Marketing mix has always been critical for guiding ... Adapt as business evolves, revisit models, and integrate data for comprehensive analysis. Granular: Harness the power of Circana’s ...

Analysts have recently evaluated Alkermes and provided 12-month price targets. The average target is $40.5, accompanied by a ...

To thrive in MENA, marketers should lean on three intertwined principles that fuse precision marketing with super-connected ...

I am the Black Mastadonte, known for content focused on gaming history, anime, and webtoon reactions, featuring deep dives ...

Music-focused fintech is becoming something of a boom space in terms of the new startups emerging. The latest is Manifest Financial.

Hospitality-centric statistical analysis systems (SAS) provider firm IDeaS announced the launch of IDeaS Spotlight.