To exhibit true brand integrity and win customers’ trust, marketers must fulfil this promise with a solid and concrete differentiation through its marketing mix. The data indicates that ...

Marketing mavens from film, TV, digital, fashion and gaming gathered Thursday for Variety's Entertainment Marketing Summit, ...

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

While everyone was enjoying the massive deluge of Switch 2 news Nintendo uncorked on April 2, my broken brain couldn’t help but focus on something far less important: awkward marketing language.

With highly specialized solutions targeting specific market needs, Micro-SaaS businesses often operate with limited marketing budgets and smaller teams. However, despite these constraints ...

Boston Bruins president Cam Neely and general manager Don Sweeney received a vote of confidence from ownership Wednesday after the end of the team's eight-year playoff run. But that management ...

This week, Kar’s Nuts, the popular trail mix brand, announced that it is teaming up with Dunkin' to create two new trail mix blends inspired by "Dunkin's most beloved flavors." Those flavors ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

"The Jets make the move to reset the clock at RB and get a workhorse back under a new administration looking to mix things up," Pro Football Network writes. "The Jets go in a different direction ...

Proposed Florida legislation would redirect hotel taxes towards property tax relief, potentially devastating tourism marketing. Polk County’s tourism director warned this could be an “economic ...

(Photo by Ludovic MARIN / POOL / AFP) French Foreign Minister Jean-Noel Barrot on Tuesday called Russian President Vladimir Putin’s Ukraine Easter truce announcement “a marketing operation” aimed at ...