Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping ...

and manage the predictive marketing response models at the heart of marketing mix analytics. Do you want more-frequent model updates from your supplier? Be prepared to open your pocketbook. A solid in ...

Weinberg worked to make Peloton more disciplined about media mix modeling, Stern said on a February earnings call with analysts, while balancing performance marketing with more brand-oriented ...

Experts debate whether AI will drive true stack convergence and spur big-time acquisitions — or just deepen vendor silos.

Mobile advertising company Liftoff is bringing together inspirational women from across the mobile industry to share their stories. In this series, we’ll explore their achievements, the challenges ...

Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping marketers navigate tariffs and shifting market dynamics with data-driven ...

Investors are desperately looking for signs of a market bottom after going through massive volatility and losses.

As brands chase fandom gold, the event is crafting a careful expansion playbook—scaling big while protecting the authenticity ...

From Antioch to Whites Creek, the 2025 MNPS valedictorians and salutatorians represent a diverse, ambitious group of young ...

“It’s time for the pharma industry to treat physicians as professionals, not as marketing targets” Once ... I think we're all desperate to get out and mix and mingle with our friends and ...

Q1 2025 Earnings Conference Call April 22, 2025 8:30 AM ETCompany ParticipantsNancy Fazioli - VP, IRMichael Weening - President ...

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