as seen in Marketing Week. A look at the product mix vs product line discussions shows two types of product assortments. These include the "product range" (or product line) and the "product mix".

Small businesses use the terms "advertising," "sales," "marketing" and "promotions" to refer to their overall selling activities, even though each has a different meaning. Advertising is a ...

Redmi is gearing up for a major 2025 lineup refresh, starting with the powerful K80 Ultra. With a metal frame, Dimensity 9400+ chip, ...

These collectively are known as the marketing mix or "the four p's". Britain's first professor of public relations suggested that added to the classic four Ps of marketing should be for P for ...

Its partnership with TapClicks, announced in August, aims to improve the process of data collection in marketing mix models: the TapClicks Smart Marketing Cloud offers an AI-enabled operations and ...

Xiaomi is reportedly working on three new Redmi Note 15 models, internally codenamed Lapis, Kunzite, and Coral. If leaks are to be believed—and they often are when this many details surface ...

The industry’s most impactful marketing has been shortlisted – here’s who’s in the running for global recognition this year. The Drum Awards for Marketing EMEA jury at The Drum Labs in ...

In 2024, influencer marketing moved from a supporting role to a strategic cornerstone for top publishers. It wasn’t just about visibility; it was about performance, retention, and long-term engagement ...