The process of making a cup of matcha is a little more complex than just adding hot water. Here's why matcha powder is rarely ...

National Matcha Day serves as the perfect occasion to explore the diverse world of matcha and indulge in your favorite ...

Paring it with white chocolate helps to mellow the earthy flavour, so even if you aren’t a fan, this decadent bar is a great ...

If you're missing your favorite green tea in light of Japan's matcha shortage, fret not, for these matcha-flavored snacks are ...

Once a ceremonial staple, it’s now the clean-girl beverage of choice, glowing up on Instagram and popping up on every stylish desk from Bandra to Brooklyn. Life + Culture, ELLE Wellness, Fashion, Tren ...

If you aren’t already familiar with it, matcha is a concentrated green tea powder made from the leaves of the Camellia sinensis tea plant. It has a distinctive green color and a unique flavor ...

As global demand for the popular matcha tea beverage ... vibrantly green. Once the young leaves are picked, they're de-stemmed and de-veined, then dried and ground to a very fine powder.

Matcha tea refers to a particular kind of green tea, originally from Japan, that is shade-grown, which makes it vibrantly green. Once the young leaves are picked, they're de-stemmed and de-veined, ...

The tea, made from the finely ground powder of green tea leaves ... with Japan producing 4,176 tonnes of matcha in 2023. Consumption of the antioxidant-rich green tea 'reached a record ...

“One of the biggest mistakes is putting matcha in the fridge without sealing it properly,” said Tomoko Honda, head of global operations for Ippodo Tea Co. “Matcha can easily absorb odors ...

but matcha in particular has been stealing the spotlight lately. Consumption of the Japanese green tea powder is skyrocketing — the matcha market was valued at $3.63 billion in 2024 and is ...

Teahouses and other businesses in the U.S. are bracing for a shortage of matcha, the bright green powder imported from ... says his Chicago company Spirit Tea noticed the shortage in late 2024.