When a child goes missing today, word is spread through an Amber Alert or digital missing persons poster — but national efforts to increase awareness of missing kids began four decades ago with a ...

In the 1980s — before social media and the Amber Alert — United States dairy companies began printing missing children’s photos on the sides of milk cartons as a way to get word out to the public.

President Ronald Reagan brought Jonelle’s search into the national spotlight as she became among the first in a ...

Jonelle's case shocked the entire nation and brought attention to the issue of missing children. The Girl on the Milk Carton will follow the journey of her family in the face of tragedy as they ...

Every May 25, the nation observes National Missing Children’s Day, a powerful reminder of the thousands of children who ...

She was one the first faces to be featured on a US milk carton, which later became a common practice to help spread awareness of missing children. The case went unsolved for 38-years, however in ...

If you were alive in the ’80s — or watched any shows set in that decade — you might remember when missing children’s faces started appearing on milk cartons around the country. This series ...

Dateline NBC will air a new episode this week on Friday, May 23, 2025, at 9 pm ET. The episode, titled Footprints in the Snow, is set to explore the decades-old case of Jonelle Matthews, a 12-year-old ...

the case attracted the attention of the White House and prompted President Ronald Reagan to make Jonelle one of the first missing children to be featured on milk cartons in his campaign to stop ...