The product line extension can be employed as either a down-market stretch, where the new product line appeals to bargain-minded customers, or as an up-market stretch, which appeals to luxury ...

Their product line includes high-performance coatings that provide exceptional durability and resistance against corrosion for above grade transmission structures, ... Induron Protective Coatings' ...

Product Line Extension Strategy. One of the most valuable assets of a business is its brand equity -- the combination of how many consumers are aware of the brand and the positive view these ...