When Fiesta Parade Floats shut down ... its first task was decorating the iconic Rose—a floral display affixed to the exterior of the Norton Simon Museum. This signature serves as the backdrop ...

More than 800,000 people from across the country line up to see the spectacle every year, and millions more watch from home.

The deadline for submissions to Cal Poly Pomona's 2026 Rose Float Concept Contest is 5 p.m. Tuesday, February 5. The contest ...

After the parade, the floats will go on display ... Most outstanding display of fantasy and imagination. Founder: Downey Rose Float Assoc. Most outstanding float built and decorated by volunteers ...