Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting ...

Women’s sports is finally prioritizing performance data collection and analysis needed to enhance training regimens for ...

Approximately 1,000 guests lined up to check out a "friends and family" sneak peek at the new Academy Sports + Outdoors store last Sunday afternoon. The new 60,000-square-feet retail outlet, located ...

Incoming USC recruit Jazzy Davidson lands a deal with Nike. While the value of her agreement remains undisclosed, she is reported to have signed a multi-year shoe deal as her first NIL.

Nike has reached a 12-year contract extension agreement with the NBA and WNBA to continue to be the official global outfitter for the professional basketball leagues, sources told ESPN on Monday, a ...

Choosing the best sports shoes for girls involves evaluating your activity needs. If you're focused on running, go for shoes with enhanced cushioning and a breathable upper, such as the Nike ...

Caitlin Clark fans are demanding Nike ‘pull ... with this shoe and overall partnership. A signature shoe has always been a dream of mine, and I want all the young girls out there to remember ...

WNBA All-Star Angel Reese has signed a multi-year partnership extension with sportswear brand Reebok and will be launching ...

A signature shoe has always been a dream of mine, and I want all the young girls out there to remember ... Breanna Stewart (Puma), Sabrina Ionescu (Nike), Caitlin Clark (Nike), A'ja Wilson ...

On Oct. 17th, First String, a philanthropic program kicked off their new initiative, a partnership between Hibbett and Nike, by donating ... player from the boys and girls' teams to receive ...

EXCLUSIVE: We’ve seen efforts to share risk and upside in success, and many times they come and go. Artists Equity, hatched ...

"Nike's investment in the NBA, the WNBA, the G League, grassroots basketball, boys and girls elite-level basketball, is ...