Discover how to align sales and marketing to drive revenue, engagement and differentiation in B2B Product Marketing.

We're living through a marketing shift. Today's most effective strategies aren't just about reaching more people but reaching ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Kevin O'Leary says he would never invest in a consumer-facing company that eschews social media. Plus: The mother-daughter team he thinks did it best.

In the modern age of innovation, artificial intelligence (AI) is no longer a futuristic concept in product management—it is a fundamental tool reshaping how digital products are developed, optimized, ...

First-party data ensures accurate information because it’s derived from observing real people and can only be obtained by purchasing through authorized sources. These real-people audience insights can ...

“At a time when every marketing dollar counts, Tubi continues to deliver value and lead the way in ad-supported streaming.” Tubi executives boasted new ad products and measurement partnerships ...

New Delhi: Homegrown FMCG major Dabur India will exit categories such as tea, adult and baby diapers, and sanitising products as part of rationalisation of its underperforming products ...

“Grocery stores take an incredible amount of money and expertise to build, find sites, all the things you need to do," notes Kasha, "and so it's a beautiful marriage of entrepreneurial spirit and the ...

A product launch success determines 81% of a ... they can make considerable savings on marketing budgets.” According to Hale, the number of available resources should not be the primary ...