Discover how to align sales and marketing to drive revenue, engagement and differentiation in B2B Product Marketing.

We're living through a marketing shift. Today's most effective strategies aren't just about reaching more people but reaching ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Kevin O'Leary says he would never invest in a consumer-facing company that eschews social media. Plus: The mother-daughter team he thinks did it best.

The kind of thinking that built empires and assembly lines—that beautifully predictable, step-by-step, linear logic—is ...

In the modern age of innovation, artificial intelligence (AI) is no longer a futuristic concept in product management—it is a fundamental tool reshaping how digital products are developed, optimized, ...

First-party data ensures accurate information because it’s derived from observing real people and can only be obtained by purchasing through authorized sources. These real-people audience insights can ...

“At a time when every marketing dollar counts, Tubi continues to deliver value and lead the way in ad-supported streaming.” Tubi executives boasted new ad products and measurement partnerships ...

Verizon Business’s top marketer believes that bringing product under marketing’s remit has helped the business become more “customer-centric” and empowered the business to be more successful. Iris ...