We may earn a commission from links on this page. Microsoft’s latest holiday marketing campaign is all about how you can play ...

The video game console market "isn't growing," Microsoft Gaming CEO Phil Spencer said in a new interview, and that's part of ...

Speaking with Rolling Stone, Spencer was asked if Microsoft has any similar plans to Sony’s own mid-cycle refresh, the recently-launched PS5 Pro, but suggested it’s hard to show the benefits these ...

Ahead of the holiday season, and presumably to help drive sign-ups to Game Pass, Microsoft has rolled out a new ad campaign ...

Xbox Game Pass confirms that a new and exciting action survival game will be coming to the service day one on March 27.

The executive tells Rolling Stone that cloud streaming is the priority, but so are handhelds and home consoles ...

On the downside, Microsoft’s plan has also raised concerns about the long-term future of the Xbox and whether the company ...

Xbox is focusing on cloud gaming in its new ad campaign, showcasing multiple devices for gaming. Xbox Cloud Gaming is ...

Why is "This is an Xbox" beneficial to console owners, then? Well, as Phil says, Microsoft Gaming clearly needs to tap into ...

Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It ...

Xbox ran an ad showing off everything that is now an Xbox, and while some fans are worried this means the company is ...

The ad is more than a bit tongue-in-cheek, showing everyday objects and items that aren't an Xbox, while labelling any ...