Dwayne Waite Jr. is the new president of the American Advertising Federation Pittsburgh. Waite is associate director of ...

When the U.S. presidential election is the headline act, political marketing strategies reach their all-time highs.

The advertising and communications industry has weathered storm after storm, but now is the time for resurgence. As ...

Around a decade ago, the first wave of personalised marketing and data-driven decision-making emerged as a hot topic. During ...

The 2024 presidential election will likely hinge on three key battleground states: Pennsylvania, North Carolina, and Georgia.

Seven French media groups plan to sue Google seeking more than 1 billion euros ($1.1 billion) for alleged anti-competitive practices in online advertising, a report said Friday.

The New Mexico Tourism Department also gave Ruidoso funding in 2022 to boost tourism following the McBride Fire.

A brand new advertising campaign promoted by UEFA at their Champions League matches is acting as a subtle dig towards ...

Used properly, viral marketing and advertising can reap many rewards for your brand, writes Ian McGrath. When did it become ...

The issue centered around the news racks that distribute The Daily Collegian’s weekly print editions. For about two years, ...

Advertising is the act of producing messages and employing various psychological strategies in order to convince and ...

Operating on a bootstrapped model, ITCH aims to focus on delivering effective work and building profit margins rather than ...