The total bill for ad spending in the 2024 election hit almost $11 billion, a new record and a substantial increase from the ...

Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

In recent times, the advertising sector has faced an unprecedented but organised wave of resistance from various forces ...

There’s no doubt that social media has made waves across all industries—including advertising and marketing. A recent study ...

As retailers enter the new year, they face a critical reality: simply having a retail media network is no longer enough.

As former president Donald Trump cruised to victory on election night to emerge as the president-elect, and dozens of ...

IAB Australia published a paper that unpacks “why multi-channel advertising campaigns are more effective at delivering ...

Sinclair executives added that they expect a loosening of industry regulations post-election and an update on "outdated ...

Free-to-air advertising is still the most influential advertising medium for older generations, while the medium doesn’t even ...

With increasing environmental concerns, modern consumers demand brands to demonstrate tangible efforts in reducing their carbon footprints.

Black Friday, traditionally the single busiest shopping day of the year, arrives a little late this year on Nov. 29, with ...