Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Just hours after Republican Sen. John Thune was elected as the incoming Senate majority leader, President-elect Donald Trump ...

There's a least one demographic in China that's opening up their wallets: gamers. That cohort helped power a one-third rise ...

Personalised advertising boosts revenue for companies, Meta said in a press release. It referenced an in-house study showing ...

Threads app was launched in July last year as a challenger to X, formerly Twitter, in a bid to win users from the de facto ...

KFC has filed a lawsuit against Church's Texas Chicken for allegedly violating its trademark rights by using the term ...

GLAAD spoke to 200 brand and agency leaders with over $15 million in advertising budgets about their opinions on including ...

The company is launching a new program to help creators earn more advertising and subscription revenue, Spotify said. For ...

Some campaigns turned modest budgets into major wins, while others missed the mark. Here’s a look at the biggest winners and ...

“Experience has taught us that subscriptions alone do not generate enough revenue to create a sustainable revenue-sharing ...

A class-action lawsuit is accusing Apple of false advertising, claiming the crackling issue of the first-gen AirPods Pro go ...