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Delta Air Lines' AI determines airfares for some passengers

Delta Air Lines has begun to use AI to price tickets, charging people based on a calculation of what they should pay rather than a standard fare for all passengers.

The Verge on MSN · 3h

Delta Air Lines is using AI to set the maximum price you’re willing to pay

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, WestJet, and VivaAerobus. In Delta’s case, the AI will act as a “super analyst” that operates 24/7 to determine custom ticket prices that should be offered to individual customers in real-time, per specific flights and times.

The Hill on MSN · 3h

Airfare by algorithm: Delta leans into AI pricing — but is it a good thing?

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise that to 20 percent by year’s end, President Glen Hauenstein said on an earnings call last week.

Will AI end cheap flights? Critics attack Delta’s “predatory” AI pricing.

Although Delta's AI pricing could increase competition in the airline industry, Slover expects that companies using such ...

Atlanta Journal-Constitution6mon

Meet your newest AI chatbot: Delta Concierge

LAS VEGAS — Delta Air Lines will become the latest company to launch a generative AI chatbot this year: Delta Concierge. It’s one component of the Atlanta company’s ongoing strategy to improve ...

19hon MSN

Delta’s AI pricing — good or bad? Experts give their verdicts (and it’s not great news for business-class fliers)

Delta’s AI pricing — good or bad? Experts give their verdicts (and it’s not great news for business-class fliers) - We asked ...

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