Royal Caribbean to Add River Cruises Under Celebrity Brand

Royal Caribbean, Celebrity Cruises fix key casino problem
The company's namesake cruise line has kept its Casino Royale benefits in place for the past few years, but its sister cruise line, Celebrity Cruises, made major benefit cuts. Celebrity Blue Chip players lost guaranteed freeplay, and Sapphire and higher players no longer receive a free classic drink package.
Why Royal Caribbean Group is betting big on luxury river cruises
Celebrity plans to launch 10 river cruise ships starting in 2027. It would be Royal Caribbean Group's first major foray into the booming industry.
Watch out, Viking! Royal Caribbean Group is about to offer river cruises
Celebrity will begin taking bookings this year for Celebrity River Cruises, a new premium river cruise offshoot that will begin sailing in 2027. Royal Caribbean and Silversea could be next.
Celebrity announces new river cruises for 2027
Destinations and itineraries haven’t yet been revealed but Celebrity Cruises said it will sail “through the heart of Europe’s culture and history” and on the “world’s most iconic rivers”. Bookings will open later this year and sailings will start in 2027.
Royal Caribbean to Add River Cruises Under Celebrity Brand in 2027
Bookings are already off to a record start in 2025 for Royal Caribbean, and the company is now set to expand its offerings further by breaking into river cruises, the CEO told Skift.
Royal Caribbean’s Celebrity Cruises to add intimate new fleet
The company has signed an initial order for 10 ships that will offer passengers a new type of Celebrity Cruises vacation.
Royal Caribbean makes major change for its new ship
When Royal Caribbean launched Icon of the Seas last January, it introduced a new era of family cruise vacations.
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This popular line is launching river cruises in 2027. Here's where it will sail.
Celebrity Cruises will launch river cruises in 2027 with bookings opening this year. The news comes after Celebrity Cruises ...
Younger Americans are flocking to cruises, and Royal Caribbean’s stock is flying
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