Maui Jim and Oracle Red Bull Racing are thrilled to announce a new multi-year partnership, building on the strong foundation ...

Maui Jim and 2024 Olympic gold winner in women's golf Lydia Ko announce an exciting two-year partnership. As an official ...

Maui Jim is getting into Formula 1 with a new partnership. The Kering Eyewear-owned brand is embarking on a multiyear ...

Founded in Hawaii in 1987 and now part of Kering Eyewear, Maui Jim is known for combining advanced lens technology with ...

Lydia Ko keeps raking in sponsors. The post Exploring Lydia Ko’s Money Game: Hall of Famer’s Sponsorships Explored Amid ...

The reported demise of the PGA Merchandise Show by several media outlets — including this one — appear to be greatly ...

The 2025 World Surf League Championship Tour will see 12 stops—two more than last season—packed into a shorter timeframe. So ...

When the people of Lahaina, Maui, awakened to high winds on Aug. 8, 2023, their first worry was how high the surf might get. Instead, fire devastated their entire town and took the lives of 100.

My good friend Jim McCabe publishes a weekly newsletter called Power Fades, which contains his musings about golf. He has ...

While talking about the criticism for his sideline stunts with 247Sports, Dan Hurley shared that he looks up to Geno Auriemma ...

Liquefied natural gas may be part of Hawaiʻi’s energy future, according to a new energy strategy for Oʻahu just released by ...