Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell ...

Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break ...

Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked ...

Dell is rebranding its laptop and desktop lines for 2025. The computer maker has shuttered its longtime model names in favor ...

In contrast, the iPhone 16 Pro Max has Apple’s signature flat-edged design with a more pronounced squared-off camera bump. Although its 6.9-inch OLED display is slightly larger, it has a lower ...

Dell kills off its XPS brand to be more like Apple: announces new Dell, Dell Pro, and Dell Pro Max systems with Base, Plus, ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

The iPhone 16 Pro Max, released last fall, set a high bar with its stellar performance, impressive battery life, and exceptional camera capabilities ...

At CES 2025, Dell Technologies introduced new products emphasizing innovation, sustainability, and performance. The updated ...

Best Buy has a reputation for slashing rates on cool tech stuff all the time, and it looks like we're in luck, because the ...