That’s what Justine Picardie, Chanel biographer and former Editor-in-Chief of Harper’s Bazaar said at the 2023 British Luxury Summit. In this exploration of luxury branding, we'll cover: Walpole is ...
You’ve been recycling tired old content for far too long. We’ve all been there — running low on ideas, staring into the abyss, Googling wildly with abandon. I can’t tell you how many times I’ve read, ...
An essential part of any professional photography business is a stunning photography portfolio. If you're not sure where to start with creating your portfolio, this guide will walk you through each ...
As content on the web becomes more visual, it’s important to have a basic understand of file formats. Here's an introductory guide to image file types for anyone making web content. In this ...
Do you ever look at a photo and wonder why it's so pleasing to the eye? Often, you'll find that the photographer used the rule of thirds. This compositional technique is one of the most important ...
However, when you're focused on meeting deadlines and targets, you can lose track of the essential story behind your content marketing. You might find yourself storytelling without a purpose, ...
We have a tangible need for beautiful feature stories that craft compelling narratives about our world out of statistics. And, given the sheer quantity of data out there, it makes sense that ...
Unlikely as this might seem from social media platforms, we’re living in a golden age of science communication. As newspapers and magazines struggle to fund specialist science reporters, it might seem ...
Investigative journalism puts the spotlight on abuses of power, finding stories that are flying under the radar and sharing them in the public interest. Yet cutting-edge twenty-first-century ...
As we all know, technology is evolving at a rapid rate. Devices are getting more powerful. Payment providers are removing (most) friction from digital transactions, making it easy for consumers to pay ...
And yet, PDFs are everywhere. They’re a zombie format, dead but still somehow shuffling around the internet. But if PDFs are dead, then what mutant virus is keeping their zombies walking around? In ...
This is why marketing teams are increasingly investing in the use of visual media in their digital marketing activities. But, it hasn’t always been easy. Until recently, there have been major barriers ...