Meta introduced a set of new features Wednesday that gives advertisers more granular metrics for how they value traffic and ...

Audio platforms that solve identity challenges are gaining an edge, winning new advertisers and driving stronger returns. As ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

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Can the IAB Tech Lab’s Trusted Server initiative really help restore publishers’ ownership of monetization and wrestle back ...

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Google’s reluctant return to IP addresses could reflect concern about AppLovin’s growing ad revenue and its use of IPs to ...