Meta introduced a set of new features Wednesday that gives advertisers more granular metrics for how they value traffic and ...

Audio platforms that solve identity challenges are gaining an edge, winning new advertisers and driving stronger returns. As ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

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Can the IAB Tech Lab’s Trusted Server initiative really help restore publishers’ ownership of monetization and wrestle back ...

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Google’s reluctant return to IP addresses could reflect concern about AppLovin’s growing ad revenue and its use of IPs to ...

Classify is entering a crowded space of AI-powered contextual curation and sentiment analysis offerings. But it's already ...

VideoAmp's Peter Liguori on why the alt currency category needs a rebrand and battling the inertia that keeps Nielsen in business.

Many people stumble into ad tech from entirely different career paths. But the IAB's Angelina Eng has been in digital ...

Amazon will consolidate its legacy ad APIs into one offering; retail media powers to mobile economy; advertisers aren’t ...