In India’s ever-evolving advertising landscape, a new introspection is underway. Kantar's latest report, The Indian Masculinity Maze, offers an incisive look at how urban Indian men perceive ...

JioStar’s CTV Playbook maps India’s premium, digital living rooms—where co-viewing, deeper attention, and brand outcomes ...

Articles written by Sabrina Oliveri ...

A kiss cam, a fake apology, a CEO and HR head in the frame—brands jumped on Astronomer’s viral moment faster than you can say “crisis PR.” ...

Pay Later', the ecommerce platform dangles ad credit to sellers—gaining loyalty, data, and investor appeal in one shot.

Articles written by Suchit Kakar ...