The dairy cooperative details how it personalized website content for visitors based on their behavior to keep them engaged, ...

As buyers turn to AI chatbots for software recommendations, marketers have to reach the systems helping buyers research and ...

Post-purchase customer events, full-price strategy and controlled retail distribution drive Uppababy’s marketing. Word of ...

Time General Manager and Chief Product Officer Michael Mraz explains how the publisher rebuilt its site to better cater to ...

Purina Dog Chow commits to floats for three years at the Macy’s Thanksgiving Day Parade to reach a live, engaged audience — ...

At the ANA Masters of Marketing conference, Verizon and Harley-Davidson discussed different paths for brand reinvention.

Almond milk brand Blue Diamond launched two new products, and after hitting 30% distribution and a 30% repeat purchase rate, ...

Putting AI to work involves more than automating tasks. At Zeta Live, CMOs from PepsiCo, Babylist and Sharp shared use cases.

A handful of brands per category dominate the recommendations generative AI chat platforms give, according to a new report from ecommerce platform CommerceV3, which also sells AI visibility services.

The 2026 Chief Marketer Campaigns of the Year Award winners have been announced, recognizing the campaigns, teams and organizations that delivered exceptional results across strategy, creativity and ...

Marketing campaigns featuring athletes have become commonplace. So for a promotion tied to the kickoff of college football season, Dairy Queen highlighted team mascots instead. To tout its specially ...