Kirsten McPherson will lead Diageo’s ready-to-drink strategy in the UK, as the spirits giant looks to lean further into the ...

Marketing Week’s Festival of Marketing once again proved unmissable in 2025. The line-up was packed with industry powerhouses ...

Tesco Media is betting on creative effectiveness and personalisation, unveiling an AI-powered creative studio and new video ...

Diageo is taking cues from “adjacent categories” to inform its innovation and allow it to play in new spirits occasions, says ...

While there is a risk that AI could reinforce gender stereotypes, if used correctly, it could help to identify systematic ...

The regulator’s trial used artificial intelligence to scan nearly 6,000 alcohol-related ads, finding widespread labelling ...

Almost 60% of B2B businesses say brand building is not being prioritised due to a perceived lack of ROI. Is brand building a ...

The newly launched Sponsorship Effectiveness Forum aims for industry-agreed standards that put sponsorship at the top of the ...

“If you don’t define what good marketing looks like, somebody else in the C-suite who took an MBA in the 1980s is going to ...

The former global CMO and recently departed UK CEO of McDonald’s says marketers must tie their work closely to wider business ...

Chris Chalmers, who joins the supermarket from JD Sports, is the second senior appointment from chief customer officer Rachel ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From ...