Values-driven marketing (VDM) increases advertising effectiveness, with values-aligned messaging increasing advert ...

The Series A funding was led by Bessemer Venture Partners with participation from Decibel Partners, Future Back Ventures by ...

Large language models (LLMs) acting as synthetic respondents can get close to achieving human-like results in consumer research, according to research from PyMC Labs and Colgate-Palmolive.

Northsea was founded by former Bain & Company consultants Nick van Zanten and Geart van Dam. The company works with management consultants, investors and in-house strategy teams.

Headquartered in Amsterdam, Northsea has built an AI-native ‘research assistant’ to automate the customer research process, including survey design, respondent sourcing, data collection and analysis.

OK, so feedback matters – please give it. We just want to know. The alternative is that you can invite me into ...

Every new wave of technology arrives with a familiar promise: that this time, the machines will make experts obsolete. We’ve ...

Phil Sutcliffe, managing partner at Nexxt Intelligence | Inca, said: “SmartSummary is the latest in a line of product ...

In his new role at Dizplai, Clifford will focus on product innovation, AI integration and data-led personalisation. Ed Abis, ...

Media measurement and optimisation platform Integral Ad Science (IAS) is expanding its Total Media Quality tool to Meta’s ...

Media intelligence and planning software business Guideline has launched a conversational AI interface for advertising spend ...

Research agency Simpson Carpenter has created a video AI avatar-led moderator that can carry out unstructured, interactive ...