Nidhi Singh, Co-founder of Samosa Singh, breaks down the strategy for turning a classic street food into a global brand and ...

Ambi Parameswaran draws parallels between mixology and marketing, illustrating how understanding the consumer, curating the ...

When executed well, comparative advertising tends to strike a balance between wit and confidence, transforming product ...

Currently, 25% of Indian organisations have a CAIO, reflecting growing recognition of the role as a driver of AI strategy and ...

realme has announced a collaboration with Warner Bros. Discovery Global Consumer Products to launch a Game of Thrones-themed ...

The move follows the Bajaj Group’s decision to acquire Allianz SE’s 26% stake in their joint ventures, making the insurance ...

Creative agencies and brands, including Hero MotoCorp, HDFC Mutual Fund, Asian Paints, and others also received awards across ...

The report finds in-game ads capture attention for 43% of consumers, while video ads drive 31% of purchase conversions and ...

The ICICI Lombard's Ganesh Chaturthi campaign allowed commuters to perform virtual darshan, aarti, and arpan through Mixed ...

Khar brings over two decades of experience in the automotive sector, having previously held leadership roles at Mahindra ...

Alphabet said it remained committed to spending around $75 billion this year to build data centre capacity, despite economic ...

The duo is expected to feature in the company’s marketing campaigns ahead of the launch of its UPI-enabled payments app in ...