Squared, the agency set up by the Team Marketing group to house its new business, is to broker and advise on global media rights sales to tennis’ Davis Cup and Billie Jean King Cup in a ...
Formula 1’s sponsorship portfolio continues to grow for next year with the signing of Nestle-owned chocolate brand KitKat.
Padel is the latest sport to pitch a Ryder Cup-style intercontinental cup competition, with a biennial event between Europe ...
Barcelona president Joan Laporta can claim financial vindication for a drawn out, attritional negotiation process with the club’s kit supplier Nike in an extension of the deal until 2038.
The potential for a domestic package of international NFL rights to be sold is beginning to take shape, with as many as eight ...
Lega Serie B has finally launched its league channel on Amazon Prime Video, after being granted an initial 12-year licence.
Three broadcasters, including the incumbent rights-holder DAZN, are vying for domestic rights to the top flight of Belgian ...
BeIN Sports has made its second payment to the French football league, but the dispute over the sponsorship element remains ...
Cricket West Indies has struck a domestic media rights agreement with ESPN until 2030, providing the governing body with the ...
Formula 1’s Scuderia Ferrari is seeking to better connect with younger fans after signing a multi-year sponsorship with IBM.
The Sportfive agency has renewed one of its longest-standing commercial deals, reupping its agreement with the German ...
Premiership Rugby, the top tier of rugby union in England, is to have its matches shown in France again after an absence of ...