The Utah Hockey Club is moving on from a nickname many believed would eventually become its permanent moniker, the Utah Yeti. The primary reason why: a cooler brand. Mike Maughan, an executive of ...

A lot of Utah hockey fans wanted their team to be called the Yetis. Here's why that won't happen — and the naming options the team has left.

Utah Hockey Club’s first ‘Yeti’ application was rejected. What does the NHL franchise do next? The Club has three months to appeal the rejection of the ‘Utah Yetis’ trademark application.

A lot of Utah hockey fans wanted their team to be called the Yetis. Here's why that won't happen — and the naming options the team has left.

Utah Hockey Club reportedly faces trademark hurdles in finding a permanent team name. But with how popular the Utah Yetis name already is, Adam Proteau says they should keep trying.

Utah Hockey Club said it still expects to announce a permanent name and identity before the 2025-26 NHL season despite having "Utah Yetis" refused by the U.S. Patent and Trademark Office.

A Utah-based IP lawyer explains what the next step looks like for the Utah Hockey Club's trademark hurdle.

The Utah NHL team has narrowed its name options to Utah Hockey Club, Utah Mammoth, and Utah Wasatch. The name "Utah Yeti" was dropped due to trademark issues with the cooler brand Yeti. Fans will ...

Utah Hockey Club reportedly faces trademark hurdles in finding a permanent team name. But with how popular the Utah Yetis name already is, Adam Proteau says they should keep trying.

Utah Hockey Club will not be moving forward with "Yeti" or "Yetis" as its team nickname following rejection by the U.S. Patent and Trademark Office. The team will hold a new in-arena fan vote to ...

The Utah Hockey Club had to pivot in its search for a name after it hit a major roadblock. The team had its trademark application for Utah Yetis rejected by the U.S. Patent and Trademark Office ...