Watch WNBA stars Sophie Cunningham and Chelsea Gray's hilarious cameo in Damian Lillard's latest adidas basketball shoe ...

Lionel Messi has recently dropped a new collaboration with adidas, spotlighting the iconic Superstar silhouette in two fresh ...

HBE capstone event “Pathways & Pipelines,” explored how Black creativity builds bridges—preserving history, creating access, ...

Jackson, whose own legacy and body of work with films such as Pulp Fiction and the Marvel franchise and a recent appearance ...

SPORT ANALYSIS Star or stooge? Saudi Arabia has found its first footballing poster girl Farah Jefry played just 55 minutes last season - but has deals with Pepsi, Subway, Visa and Adidas Farah ...

It’s precisely this image that the Adidas Basketball sneaker line hopes to channelize through the 23-year-old. Already a playoff superstar by virtue of his performances in the last three postseasons, ...

Adidas has gone a great job marketing him and his custom kicks. Priced at $110 the AE 1 Low’s are accessible and affordable for everyone from the casual shoe wearer to the advanced athlete.

It's been quite some time since we've seen a marketing powerhouse behind an athlete comparable to the likes of what we've seen Adidas put forth for their superstar Anthony Edwards. The face of the ...

It’s been quite some time since we’ve seen a marketing powerhouse behind an athlete comparable to the likes of what we’ve seen Adidas put forth for their superstar Anthony Edwards.

Adidas will continue to drop different colors and styles of the AE 1s, and if they continue to market Anthony Edwards and his shoes the way they did on Thursday night, they could sellout in a flash.

The adidas Harden Vol. 9 continued the theme of a futuristic design that works well on and off of the basketball court. The marketing campaign for Harden's ninth signature sneaker began with ...