The patent court, however, today said the pre-roll video patent was not abstract because: The ’545 patent seeks to remedy problems with prior art banner advertising ... to keep up the litigation.

Digital ad solutions company Exponential Interactive has released its study titled The Power of Video-Driven Experiences: What Attention, Emotion and Perception Can Tell Us About Good Advertising ...

Roku designs some of the best streaming devices, but they are home to several annoying advertisements ... roll ads and if they would remain a permeant fixture on the platform going forward. Sign ...

Search Engine Land » PPC » Microsoft rolls out new AI tool that generates instant banner ads Share Retail Media ... teams during editing tasks, freeing up time for increased investment in ...

DUANESBURG — Bob Rawlins hopes his advertising business starts looking up. Rawlins owns Duanesburg Aerial Advertising, towing banners behind an airplane. He charges $600 an hour for the first hour.