Customers will still be able to access Freevee content, however, in the Prime Video streaming app, whether they have an Amazon Prime account or not. Original programming such as J

Amazon has since doubled down on its advertising efforts, following the successful launch of its new plan – UK ratings body Barb found that 86% of homes are now signed up to its ad-tier – and we can only expect more growth to occur as Amazon Freevee users migrate to Prime Video.

Despite Freevee's shutdown, its spirit will live on over at Prime Video, as the main Amazon streaming platform will soon offer a "Watch for Free" section that will allow non-Prime subscribers to watch from the platform.