Holiday shoppers expected to shop online this season in record numbers
Online shoppers are expected to spend a record amount this holiday season, and a larger chunk of sales will be on mobile devices, a new holiday forecast predicts. In its online shopping forecast for the 2024 holiday season from Nov.
Shoppers will spend a record $241 billion online this holiday season
Americans are projected to spend $240.8 billion online from Nov. 1 through the end of the year, 8.4 percent over last year, according to a report released Wednesday by Adobe Analytics. And more than half will do their shopping on their phones.
Holiday Online Shopping Will Surge, Says Adobe
U.S. online sales for the holiday season, Nov. 1 through Dec. 31, could grow 8.4% to a record $240.8 billion from a year ago, according to Adobe Analytics.
Adobe Expects 8.4% Online Sales Growth In 2024 US Holiday Shopping Season To $240.8 Bln
Adobe Inc. (ADBE), a software company, announced on Wednesday that based on its Adobe Analytics data, the company expects U.S. online
Online Holiday Spending Projected to Rise 8.4%, Most Since 2021
Steep discounts and easing inflation will compel US shoppers to spend $240.8 billion online in November and December, up 8.4% from last year’s holiday shopping season and the biggest increase since 2021,
Holiday Sales Online Expected to Grow
Holiday shoppers are likely to spend more online again this year, according to forecasts from several consultant and sales tracking firms. Over the last decade, winter-season shoppers have shifted more of their spending online,
Adobe Expects Record Online Holiday Sales Of $240.8 Billion, Up 8%
Discounting, mobile shopping, social media influencers, and "trading up" are expected to drive sales this holiday season.
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