A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially, the ...

In an eye-catching Instagram post, Puma debuted the new 'OVERRATE THAT' t-shirt featuring Haliburton's logo. Inspired by the ...

In an increasingly competitive market, businesses need more than just a great logo or catchy slogan to stand out. They need to create an immersive sensory brand experience that engages customers on ...

Car brands occasionally have one-off branding scandals – people hated Audi’s new logo for China and I don’t even need to get ...

Logos are essential to an iconic brand identity, so when it comes to redesigning them, it's no mean feat. While there are ...

Ms Bean said that universal design made access to buildings easier for those with different physical and mental capabilities. She said that classic examples were ramps in place of stairs and grab ...

People heartbroken to find what 'most viewed photo' looks like nowIt is one of the most instantly recognisable symbols of any tech company.But now, Google has updated its iconic logo for the first ...

A version of this article appeared in the September 2016 issue of Harvard Business Review. Clayton M. Christensen was the Kim B. Clark Professor of Business Administration at Harvard Business ...

Octavio Sarmiento Jr., owner of ASSA Designs LLC, is accused of permit fraud in Collier County, but denies any wrongdoing. Sarmiento is accused of using the seal of a former architect, Gene ...

Anne-Laure Fayard is the ERA Chair Professor in Social Innovation at Nova School of Business and Economics, in Lisbon, Portugal, and a visiting research professor at New York University.