Agency Performance Review, we asked agencies large and small how AI has impacted their business. Here’s what they said.

Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now ...

Under the campaign tagline “Where Tradition Meets Performance,” the film marks a strategic reaffirmation of the brand’s deep roots in golf culture while highlighting their contemporary evolution. Shot ...

Through advanced algorithms and continuous machine learning, we're maximizing relevance for consumers and driving best-in-class performance for our partners and advertisers.” Fueling a full ...

Innovation isn’t black and white — it can manifest through technological integration, resourceful campaign strategy, leveraging disruptive cultural moments or, ideally, all of the above. While ...

Thorne's sports performance campaign highlights its science-driven approach to personal performance, spotlighting new and convenient NSF-Certified for Sport products for athletes at every level ...

Nominated by Asim Malik, Business Lead Digital | Performance: Raghad Yaseen has demonstrated exceptional ... data-driven strategies and efficiency improvements has enhanced ROAS and campaign ...

Gaga refrained from teasing her Coachella set, but shared her excitement to debut a new live spectacle with the performance, working alongside Parris Goebel. “It means so much to me and it’s ...

Nominated by Beth Williams, Business Director – Paid Media: Nihal joined Assembly MENA as an intern back in 2021, and it’s safe to say he’s progressed quickly into his role as Performance Lead. Nihal ...

The report defines diminishing returns as a scenario where increased spending fails to yield proportional improvements in campaign performance—such as higher costs per acquisition (CPA) or fewer ...

Whipple’s book analyzing the debate performance and 2024 campaign is just one of many being released. The Hill’s political correspondent Amie Parnes and NBC News senior national politics ...