The characters on the kids cereal boxes, such as the Trix Rabbit and Cap'n Crunch, also appeared to be looking downwards at a 9.7-degree angle, whereas characters on adult boxes looked straight ahead.

Some estimates say the average preschooler sees more than 500 breakfast cereal commercials a year. And characters in those ads carry a lot of clout.

A recent study from Cornell University’s Food and Brand Lab indicates that cereal characters’ eye contact is a key marketing strategy. This eye contact isn’t just a matter of being polite.

The team measured the eye angles of 57 different kids’ cereal characters in 10 grocery stories across New York and Connecticut, and found that the character’s eyes were cast down at an average ...

OffLimits will launch with two flavors and their accompanying characters. Dash melds equal parts Intelligentsia coffee and cacao, turning milk to cold brew and is represented by cereal’s first ...

The researchers evaluated 65 types of cereal and 86 different box characters from 10 grocery stores in New York and Connecticut. Each character was analyzed by the angle of its gaze, 4 feet from ...

So, while General Mills cereal and milk have been a perfect pairing for a long time, we’re thrilled to officially come together to share this important message through our iconic characters.” ...

Alongside Tony the Tiger, Coco the Monkey is one of the most recognisable cereal mascots of all time. The character was first introduced in 1963 and is still featured to this day.

Lidl has announced that by spring 2020, it will remove all cartoon characters from its own-brand cereal packaging in a bid to help parents deal with “pester power”.. Any adult who has taken a ...