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‘This Is An Xbox’ Campaign Goes All-In On Its Half-Baked Philosophy

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and library, while significantly downplaying the need for an actual Xbox console.

Engadget on MSN · 1d

The new Xbox ad campaign is confused about what an Xbox is

These times are very trying and it’s understandable if someone goes a little off the deep end once in a while. Just like Norman Bates said in Psycho, “We all go a little mad sometimes.” However, a new Xbox ad campaign has us a little concerned.

Business Insider · 1d

Microsoft unveils ‘This is an Xbox’ campaign

Microsoft (MSFT) announced its new “This is an Xbox” campaign, which invites players to play with Xbox across multiple devices and

Yahoo · 14h

Microsoft's strange new Xbox ads have become an instant meme

You know what an XBox is, right? Even if you don't have one because you prefer PS5 or PS5 Pro. Or even if you're not interested in gaming at all, you'e probably never felt the need to ask deep ontological questions about the nature of Microsoft's gaming console.

The Verge on MSN · 1d

Xbox continues its push beyond consoles with new ad campaign

It’s the latest step in Microsoft’s ongoing gaming strategy to reach players beyond the Xbox console — something that started with the introduction of Xbox Cloud Gaming more

1don MSN

You can get 1 month of PC Game Pass if you sign up for Boosteroid

Boosteroid is one of the leading cloud gaming services available, and it now comes with free access to PC Game Pass.

ExtremeTech14h

Xbox Chief Says Console Hardware Isn't Going Away

Microsoft's Xbox chief, Phil Spencer, is seeking to assuage the fears of gamers who worry the company might give up on its ...

1don MSN

Microsoft Gaming's Phil Spencer Discusses Expansions In New Interview

If you've seen a lot of Phil Spencer news lately, it's because he's doing a media circuittaking interviews and giving ...

Xbox Is Working On A Gaming Handheld But It's Still A Few Years Out

Rumors have been flying all year that Xbox is working on a PC gaming handheld. On Wednesday, Microsoft Gaming CEO Phil ...

You don't need to wait for Microsoft's handheld Xbox, you already own one

Microsoft Gaming boss confirms future plans for a handheld Xbox, but why wait years for hardware when the experience is ...

Microsoft Gaming CEO Confirms Xbox Handheld Plans Similar to Nintendo Switch

Microsoft Gaming CEO Phil Spencer has confirmed plans to develop an Xbox handheld console, aiming to compete in the mobile ...

Xbox Boss Confirms We'll Get More Xbox Consoles

The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...

AU Deals: Free Castlevania Games, $60 off an Xbox Cloud Gaming Solution, 79 Buck GT7, and More!

If you have an Xbox Game Pass sub and an official controller (plus decent Internet), this thing plays AAA games via the cloud like a champ. Better yet, it streams Prime Video, Netflix, 9Now, 7plus, ...

TweakTown1d

Xbox's new marketing campaign says phones, TVs, and laptops are all Xboxes

For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...

CNET3d

The Best Gaming Console Could Be Already in Your Pocket

Major gaming companies usually release a new console about every six or seven years. Microsoft and Sony released the Series X ...

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