According to Brian Chesky, the original wordmark appeared "too thick", while the icon was "too thin". Read on.

In a world dominated by social media and ever-growing content proliferation, it’s easy to overlook, or under invest in, one ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation ... to be abstract in design and can work ...

While J-Dub's logo debuted last year via a sneak peek on the NBA player's Instagram story, it wasn't until recently that the design was spotted on the court. Sporting a custom version of Adidas x ...

Companies have long expressed the desire to get more bang for their branding buck; “Make the logo bigger” is a common refrain among design clients ... And if a company’s goal is to use ...