Jaguar’s head of design on the company’s viral rebrand, its new EV, and why that Musk tweet was actually a good thing
Four years ago, Jaguar’s chief creative officer, Gerry McGovern ... as well as the unexpected reaction to the marketing ...
Jaguar unveils new logo and look as it prepares for an electric-only future
He said: “From a marketing sense ... very helpful.” JLR’s chief creative officer Gerry McGovern added: “Jaguar has its roots ...