ASHEVILLE, N.C. (WLOS) — UNC Asheville held a June 3 news conference to unveil its new logo and brand for Bulldogs' athletics ...

As the Orlando Magic continue to propel forward, the team unveiled a new logo and three new uniforms during a special ...

Ever wonder why Lexus grilles are so large? Discover the design philosophy, branding strategy, and engineering reasons behind ...

Toyota and Lexus both have the same owners, so they should be comparable in terms of long-term ownership costs, right? Here's ...

Not all manufacturers in the USA force tire kits on motorists -- here are the electric vehicles and hybrids offering the ...

At the rear, the new ES features a similarly named Rear L-Signature Lamp, which includes a seamless light bar that combines tail lamps and brake lights with the illuminated Lexus logo. More Lexus ...

He spent over 15 years in IT support before joining The Verge. Lexus’s mid-sized ES luxury sedan is getting a redesign for its eighth generation that includes some edgier styling and a ...

After a decade of embracing spindle grilles and driver-focused interiors, a new generation of Lexus design language ... text in place of a logo on the steering wheel, and a tragic absence of ...

At the back, the L theme continues to the rear taillights and there is a single light bar with an illuminated brand-specific Lexus logo. The ES will be available in two electric guises.

Other new design elements include flush exterior door handles, "L-Signature" headlights and tail-lights, and rear light strip with an illuminated Lexus logo, along with a "low centre-of-gravity ...

Complex also decorated the VIP viewing area with custom Lexus touches, which included pillows, wall decor, and photos which gave the area a premium yet cozy feel. Back in the water ...

In the next 10 minutes, I will explain how Lexus weaponised their logo to capture market share, command premium pricing, and build an unshakeable competitive moat that generated over $88 billion in ...