During a recent panel discussion, industry leaders revealed how they’re using the technology to engage staff and better ...

So-called cyber exercises are the cornerstone of any cyber resilience strategy. They ensure that organizations are prepared, ...

Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping ...

ABSTRACT: This study investigates the impact of marketing mix elements—Product, Price, Promotion, and Place (4Ps)—on the revenue and profit of Nigerian Breweries Plc (NBL) from 2013 to 2022, using ...

This study investigates the impact of marketing mix elements—Product, Price, Promotion, and Place (4Ps)—on the revenue and profit of Nigerian Breweries Plc (NBL) from 2013 to 2022, using secondary ...

While advertisers are constantly tracking changes in consumer behavior to improve the impact of their cross-channel marketing, The Record helps cut ... brands should consider how audio fits into their ...

It contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers the four Ps of ...

The above elements should serve as effective start points that enable you to comprehend what goes into a solid digital marketing plan for a startup. While you add them to your arsenal and apply ...