Shares of Meta Platforms were on pace for a record close on Thursday. Shares of the parent of Facebook and Instagram have been on a run lately, trading higher six out of the past seven days, according to Dow Jones Market Data,

The social media giant has delivered robust returns over the past year, and it seems capable of soaring higher.

Shares of Meta Platforms Inc. inched 0.40% higher to $561.35 Friday, on what proved to be an all-around mixed trading session for the stock market, with the Dow Jones Industrial Average rising 0.09% to 42,

Finbold has set Meta and Alphabet one against the other, to see which might present a better investment for the times to come.

S&P 500 giant Meta Platforms is Friday's IBD Stock Of The Day, as the Facebook-parent declined slightly during market trade but is in a buy zone from an official entry amid Meta's nearly 60% rally this year.