If search and social media have democratised marketing in the world, artificial intelligence (AI) is advertising's most ...

From language and currency decisions to balancing cultural relevance and performance, here's how to run Google Ads across ...

OpenAI's GPT-4o-powered image generation tool has surged in popularity, attracting over 130 million users who created more ...

Multimodal AI is transforming the field of artificial intelligence by combining different types of data, such as text, images ...

Want to know what makes a Facebook ad effective and how to set up your campaigns for success? Search Engine’s Journal’s new ebook, How to Advertise on Facebook: A Beginner’s Guide ...

Political advertising experts have unpacked and rated the major campaign ads from the Labor and Liberal parties. WATCH, HAVE YOUR SAY This, at least, is how the experts view much of the political ...

The global adtech player VDO.AI has launched cricket-themed ad formats that promise to deliver up to 3x consumer engagement for the IPL-themed campaigns for brands. As the IPL momentum mounts, VDO.AI ...

L'Oréal Groupe deployed Google’s Imagen 3 and Gemini multimodal models as part of ... the tech to create images of people for marketing campaigns or external communications.

Google is a top discovery channel for consumers, with 58% of operators investing in Google Ads and 50% investing in ... reputation management, email and text marketing, and marketing automation.

Donald F. Kettl, a columnist for Governing, is a professor emeritus and the former dean of the School of Public Policy at the University of Maryland, College Park. Until his recent retirement, he ...