The century-old landmark remains untouched by ongoing wildfires in Los Angeles County, despite claims on social media.

An expert on generative AI says the image is a fabrication. The chair of the group that maintains the sign says it was not affected by the fires.

Experts say social media plays a role in spreading misinformation during natural disasters; share tips on how to identify it.

As another fire began to alight in the Los Angeles area on Wednesday, residents in the Hollywood Hills — as well as onlookers worldwide — feared for the safety of those involved, not to mention the iconic Hollywood Sign.